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Commissioned by Russian creative agency Instinct BBDO , London-based artist Rod Hunt has drawn an enormous image that showcases 10 different families and their unique apartments for a Russian IKEA ad campaign. The illustration has become wildly popular; it has spurred the creation of an interactive online game and inspired children¡¦s author Grigory Oster to write a book . His story details the lives of 10 eccentric families and their ways of life. From the more mundane ¡§Cooking Family¡¨ to the titillating and morbid ¡§Darkness Loving Family,¡¨ each lifestyle comes with its own obstacles, which only the likes of IKEA can suitably solve. The chefs in the cooking clan require shelving units, a kitchen island, and plenty of counter space; the couch potatoes of the ¡§Couch Family¡¨ need (duh) couches. Staged photographs accompany the imaginary families, making each lifestyle and its needs ever more real.
Nike Air Jordan 11 Green Monday US, RELATED: Watch as IKEA Transforms Messy Bedrooms Into Orderly Spaces in a New Ad Campaign
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